When I joined PropGPT, I faced two layers of complexity: a product that was struggling to turn raw sports data into a usable app, and an industry I knew nothing about. I had never watched an NFL game, never placed a sports bet, and could barely tell a touchdown from a field goal. Instead of letting that gap intimidate me, I treated it as fuel. I watched live games with my founder, experienced the energy of fans, and even played Madden on PlayStation to learn the rules firsthand.

That curiosity became my way into clarity. I could see the product as a new user would: overwhelmed, unsure, but eager for insight. By pairing that fresh perspective with structured design methods, I redesigned PropGPT from the ground up simplifying flows, building a scalable design system, and crafting an experience that feels intuitive even to someone new to betting in any sport. Along the way, I navigated real-world constraints like tight timelines, scrapped research sprints, and dev limitations that forced me to adapt.